Bingolotto is a Swedish TV-show lottery that was first broadcast 1989 on local TV and since 1991 nationwide on the Swedish network TV4. Leif "Loket" Olsson hosted the show from 1989-1999 (and for a short period in 2004). Since Olsson's retirement, the show has been hosted by entertainer and musician Lars Kronér, skiing athlete Gunde Svan, and TV-personality Rickard Olsson, of which none has been able to maintain the show's earlier popularity. The price of the lottery ticket has been between 25 and 40 Swedish kronor, and in March 2005, one billion tickets had been sold since the beginning. The surplus is given to Swedish sport associations, a fact which is commonly believed to have increased the penetration of the show. 31,5 millions Swedish kronor (divide it with 14,5 for sterling rate) is the highest won prize ever in the history of Bingolotto. It was won by a woman from Vara, Sweden. Clips from Bingolotto are featured in the video of Madonna's song "Ray of Light", directed by Swede Jonas Åkerlund in 1998 and in the movie Fucking Åmål. In both cases clips from the period when Leif "Loket" Olsson hosted the show were used. | 
