 GMA Network’s newest primetime offering, I LUV NY, is set in the romantic city of New York. This is the first Philippine primetime TV soap to use a world-class location as its backdrop, around which revolves the story of the four main characters Baste, Natalie, Albert and Polly. The romantic tale begins with Baste’s dreams of earning enough money to go to the United States to look for his long-lost mother. Rumor has it she resides in California. By a stroke of luck, he is picked as a contestant on Laban o Bawi, and chances upon a way of fulfilling his dreams. However, instead of landing in California, he finds himself in New York. Life then takes an even more interesting turn when he meets Natalie (Jennylyn Mercado). In New York, Natalie runs away from home because her parents insist on marrying her off to a young man she doesn’t know. It isn’t that they don’t love her. Her family’s failing business needs this marriage if they are going to stay afloat. But Natalie refuses to be a sacrificial lamb. And then there’s Albert, Natalie’s close cousin. Due to his spate of love problems, Albert often takes his anger out on his employees. Fed up with his behavior, his receptionist resigns. This is where Polly (Jolina Magdangal) comes in, for as soon as she reads in the papers about the opening for a receptionist in the apartment, she immediately applies for the job. Unknown to Polly, her would-be boss is her exact opposite – for just as Polly’s life is topsy-turvy, the neat-freak Albert’s is completely organized! Witness how the paths of four completely different and colorful individuals cross and change its course, as they begin a romantic and unforgettable journey in the greatest city in the world. | 
