Two strong emotions: love and anger will come into play sa latest afternoon soap na inyong kahuhumalingan. Featuring Heart Evangelista and JC de Vera in their first team-up as a love team, at nasasamahan pa ng equally-talented dramatic actors tulad nina Luis Alandy, Pen Medina, Ramon Christopher, Dion Ignacio, Arci Munoz, Dexter Doria, Charlie Davao and Mel Kimura. Based on the blockbuster hit of the same title, Ngayon at Kailanman is a story about two childhood sweethearts who married each other for all the wrong reasons. The Sine Novela version begins with Ayra Noche (Heart Evangelista) returning to her country to find out that the inheritance her father was supposed to leave her with, had ended up in Edwin Torres's (JC de Vera) hands. Her brother Ronald (Luis Alandy) tells Ayra na si Edwin at ang ama nitong si Vener (Pen Medina) ang dahilan kung bakit namatay ang ama nila. Ayra rushes to Edwin para ilabas ang galit niya, only to find a surprise waiting for her. Ibang Edwin na ang makakasalamuha niya, sa Edwin na dati niyang kilala. A college graduate, and now the wealthiest businessman sa bayan nila, Edwin has got himself made. Pero may isang hindi nabago kay Edwin, at ito ang pag-ibig niya para kay Ayra. Arranging a marriage of convenience, Ayra regains some of her family's old properties—and Edwin gets the woman he loves. Pero hanggang kailan magiging convenient itong arrangement para sa kanilang dalawa? And what happens when the woman who helped Edwin become who he is now returns to collect payment? | 
