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| Nov 22 |
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| ABS-CBN launches Boto Mo, iPatrol Mo: Ako ang SimulaAuthor: Malaya ABS-CBN, the countrys largest multimedia conglomerate, is launching today, May 11, its year-long campaign to encourage Filipinos to begin taking an active role in the upcoming 2010 Presidential Elections. "Boto Mo, iPatrol Mo: Ako ang Simula" calls on Filipinos, especially the youth, to get involved this early by registering as voters and closely watching preparations for the 2010 race. "Many young Filipinos have become apathetic and cynical that real change can ever happen in the country," ABS-CBN senior vice president for News and Current Affairs Maria Ressa said. "But we are telling them to have faith and do something about it. We have one year to change traditional politics in our country and we are empowering them through this multimedia campaign." Ressa said young Filipinos can initiate change as early as now by registering to vote. ABS-CBN will be setting up voter registration booths on May 11 in Metro Manila, Pampanga, Cebu, and Davao. On its web site (ABS-CBNnews.com) and through text, it will also encourage voters here and abroad to report their concerns and observations on the coming elections. She also urged people to join the campaign and sign up at "Boto Mo, I-Patrol Mo" (BMPM) booths on Monday. Ressa said, "We successfully used BMPM in 2007 - when Filipinos across the country used their cellphones to report anomalies, violence and payoffs during elections - the first time ever that mobile technology was used for a political purpose - to patrol the votes. "Now we are taking it one step further -using television, radio, cable TV, the Internet and mobile phone technology to empower Filipinos to push for change across ABS-CBNs multiplatform structure, which encompasses television, radio, cable TV, the Internet, and mobile technology." The May 11 activities will begin in ABS-CBNs top-rating morning show "Umagang Kay Ganda," which will be held at the historic La Salle gymnasium in Greenhills. ABS-CBN Newsgathering head Charie Villa said ABS-CBN News teams will also be deployed in Pampanga, Cebu, and Davao where they will report on voter registration in these areas and the current political situation there. For the entire day, ABS-CBNs Pinky Webb will be ANChoring from Pampanga; Julius Babao from Cebu; and Ces Oreña Drilon from Davao. Voter registration and BMPM booths will be set up in San Fernando Plaza in San Fernando, Pampanga; Plaza Independencia in Cebu City; and Peoples Park in Davao City. In the evening, ANC, the ABS-CBN News Channel will be bringing together for the first time the reported presidential aspirants at a leadership forum at the Ateneo de Manila University in Quezon City. The forum, to be ANChored by Ricky Carandang and Tina Monzon-Palma, will be aired live from 7 p.m. to 9 p.m., also on Monday. ABS-CBN is partnering with Artist Revolution and YouthVote Philippines who will be staging a mini-concert at the Music Museum at 8pm titled "365 Days to Change...Toda Na To." ABS-CBN ANChor Atom Araullo will host. Source: Malaya |
