Angelika tsugi, Ara in sa Prinsesa ng Banyera

Author: Leo M. Bukas
Column: Footloose

TINANGGAP na ni Ara Mina ang offer ng ABS-CBN na magbida sa afternoon soap operang Prinsesa ng Banyera. Nagkaroon ng pocket presscon yesterday ang Channel 2 para i-announce na papasok na siya sa season 2 ng soap opera na pinagbibidahan ni Kristine Hermosa at Angelika dela Cruz.

Tsinugi na sa taping si Angelika dahil lilipat ito sa Siyete kaya kailangang humanap ng kapalit nito. Si Ara ang napili ng ABS-CBN na kapalit ni Angelika. Pero nilinaw sa amin ng aktres na hindi siya pana-kip-butas lang. Sa istorya, lalabas na siya ang orihinal na Prinsesa ng Banyera.

Teka, alam na ba ito ni Kristine? Ano kaya ang reaksyon niya sa pagpasok ni Ara sa soap opera?

Anyway, kaagad namang nagkaroon ng counter offer ang Siyete kay Ara. Kinausap siya ng isa sa mga executives ng network para sabihing isasama siya sa isa ring soap opera na pagbibidahan nina JC de Vera at Yasmien Kurdi. Pero dahil nakapag-commit na si Ara sa Dos, ni-reject niya ang offer.

Samantala, dahil sa sobrang traffic nung Wednesday ng hapon kaya na-late si Ara sa presscon ng Anak Ng Kumander, ang pelikula nila ni Manny Pacquiao. Sa mga publicity photos na ibinigay sa amin, kapansin-pansin na walang pictures na magkasama sina Ara at Manny. Bakit kaya?

Palabas na ang Anak ng Kumander sa Jan. 1, 2008.

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ETO ang kabuuan ng letter na natanggap namin from an email. Sulat ito ng AGB-Nielsen Media Research sa GMA-7 dated Dec. 3, 2007. Naka-address ang letter kay Sheila Tan, vice president ng Research, GMA Network, Inc.

Nakasaad sa sulat ang ilang mga tanong ng AGB sa GMA-7 tungkol sa diumano'y mga aktibidades nito sa Visayas area. Read on.

Dear Sheila,

It has come to our attention that certain activities conducted by your company in Visayas have led to some of our panel homes being contacted by your employees or reprensentatives.

As users of our data, I am sure you are aware that maintaining the security of our panel homes is fundamental to ensuring the integrity and credibility of our TAM service in the Philippines. Any contact with the panel homes, whether intended or unintended, is unacceptable and we have no option but to fully evaluate the extent of the panel home interventions and its impact on the ratings data. Depending on our findings, we may suspend the ratings data in specific regions.

Because of the seriousness of this matter, we have a responsibility to advise the industry of what has happened and what action we plan to take to ensure the dependability of our TAM service. We also intend forming an evaluation group comprised of major agencies and advertisers to assist our investigations and work with us to formulate an effective approach to panel security.

To assist in our inquiry, I would be grateful if you could provide answers to the following questions:

1) What type of activities have been conducted by GMA inVisayas?

2) In what specific barangays and municipalities/cities have these activities been conducted?

3) Since when have these activities been conducted?

4) Have the same or similar activities been conducted in Mindanao? In what specific areas and when?

5) Do you agree that protecting the identity of the panel homes is of utmost importance to maintaining a credible TAM service?

6) Is GMA prepare to endorse any industry initiatives to protect the identity of panel homes?

"Attached is a letter which is being sent to our clients to advise them of the issue and our intended approach to address it.

Yours sincerely,
Maya F. Reforma
General Manager AGB Nielsen Media Research

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KAAGAD ding nag-isyu ng official statement ang ABS-CBN pagkatapos magsalita ng taga-AGB about the issue.

We stand by our report in DZMM.

Maya Reforma, in her interview with DZMM's Junrie Hidalgo this morning, identified GMA-7 as behind certain activities that resulted in exposing the affected panel homes.

Please note that the civil case ABS-CBN filed last Friday, December 14 was against AGB-Nielsen Media Research Philippines and not against any other party.

Source: Taliba