Cesar loves his heart

Author: Malaya
Column: Entertainment

TV host and much-awarded actor Cesar Montano recently took a rest from his frequent trips back to his home province of Bohol province doing socio-civic works, in order to shoot a new TV commercial for leading sardines brand Mega Sardines. The host of "Singing Bee" recently signed a contract with Mega Sardines to renew his endorsement agreement, which now focuses on Mega Sardines "Healthy Heart" campaign nationwide.

This is Cesars eighth year with Mega Sardines. He is their one and only endorser and he has been with the company since 2001, after his very successful and critically acclaimed movie "Muro Ami."

Mega Sardines president William Tiu Lim said their company is very happy to renew its contract with Cesar, because he epitomizes the healthy person and devoted family man who balances the importance of good health and a harmonious family life.

"He has been a very effective endorser," Tiu Lim said at the announcement of the endorsement deal at Bellissimo Italian restaurant in Scout Castor Street, Tomas Morato, Quezon City. "Our sales really multiplied when we got him on board."

Tiu Lim, his son-in-law Jansen Chan and other executives also welcomed GMAs Mike Enriquez to personally tour the hygienic "fishing to canning" facilities of Mega Sardines in Zamboanga City. ABS-CBNs Kim Atienza had also previously toured the Mega Sardines facilities in Zamboanga, a private business enterprise which welcomes the public, tourists and student groups to tour its clean manufacturing facilities.

The "Healthy Heart" campaign of Mega Sardines with Cesar as celebrity endorser seeks to promote a healthy lifestyle nationwide, by encouraging people to eat healthy foods and exercise regularly.

More and more Filipino families now realize that true success is not just owning a house or having a good stable job or other material comforts, but true success means being healthy and having a happy family life. Mega Sardines is ideal for health-conscious people, its high quality is recognized overseas and Mega Sardines is now exported to over 40 countries in Europe, USA, Canada and other parts of the world.

"The Mega Sardines brand can be trusted due to its good health benefits and international standards of cleanliness from the fishing to the canning processes," said Cesar, "I encourage the public to live a healthy lifestyle by eating right and exercising regularly. This Healthy Heart campaign of Mega Sardines should remind all of us that good health is true wealth."

Source: Malaya