For Me welcomes Charlene

Author: Malaya
Column: Entertainment

Among the endless parade of beauty queens who have captured the public’s fancy for a fleeting moment then faded away, one stands out for not just for her picture-perfect looks and hourglass figure, but for her quick wit and thoughtful intellect. With the words "…high tide or low tide?", Charlene Gonzalez transformed from just another pretty face into the epitome of the modern Filipina: stunning, smart, sexy and successful.

Charlene parlayed her classic Filipina beauty into a stellar career as an actress, TV host, and one of the most sought-after endorsers in the country today. Renowned as much for her sparkling showbiz career as her picture-perfect family life, Charlene is also a wife to matinee idol and heartthrob Aga Muhlach and mother to twins Atasha and Andres. With Charlene’s air of confidence and down-to-earth charm, this budding entrepreneur and lifelong learner (she is, after all, a graduate of business courses at the prestigious Harvard University and the Asian Institute of Management), makes this precarious balancing act seem achievable… even effortless.

Charlene’s aura of casual elegance and effortless sophistication makes her the perfect choice to be the new face of fashion brand ForMe. ForMe carries classic, feminine ensembles with a twist – flattering pieces that highlight the best parts of a woman’s body while downplaying her flaws. Built around the idea that every woman’s shape is beautiful and special, the brand offers pieces that are not only stylish on rail-thin mannequins and models, but also look great and feel great on real women.

ForMe’s clothes are based on four basic body shapes that are most common among women: the

Rectangle (straight from top to bottom), the Triangle (wide hips and narrow shoulders), the Inverted Triangle (wide shoulders and tapered bottom) and the Hourglass (proportioned shoulders and hips with a well-defined waist, like Charlene’s). Because ForMe takes real women’s assets and flaws into careful consideration, filling your wardrobe with flattering, well-fitting and stylish clothes becomes not just effortless, but enjoyable.

Clad in flattering, chic pieces from ForMe, real women can flaunt their assets and conceal their flaws no matter what their body shape is. Whether endowed with a Rectangle, Triangle, Inverted Triangle or Hourglass figure just like Charlene’s, real women can now clothe themselves with the same aura of chic confidence that has made Charlene a true winner and style icon. It’s as simple as donning a stylish ForMe outfit – and looking into a mirror to see the stunning, smart, sexy and successful Filipina within.

ForMe is one of the several brands under the fashion retail powerhouse Golden ABC, such as Penshoppe, Oxygen, Memo, Regatta and Red Logo (direct selling). Its target market are female, ages 25-34 years old from AB broad C socio-economic class. They are real women on-the-go who want to dress right for their shape. They seek classic pieces that are feminine and ladylike but with a surprising twist!

In 2004, ForMe was launched in key malls in the Philippines. To date, it has successfully opened 30 stores.

Source: Malaya

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