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GMA launches TV plug for 2nd half offerings

Author: Sun.Star
Column: Davao, Lifestyle

GMA Network celebrates 59 years of success with the loudest drumbeat that cheers "Greater and Grateful at 59." And to address the loyal stream of Kapuso viewers with beaming gratitude, GMA announces its new primetime shows in the second half of 2009 via a special TV plug.

Premiering Sunday over the top-rating musical variety SOP, the 90-seconder plug features the biggest Kapuso stars who will take the lead in the new primetime offerings.

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The TV plug showcases themes of love, goodness, anxiety, hope, and trust.

The celebrated Mexicanovela Rosalinda gets its Filipino flavor with fresh star Carla Abellana in her most natural and stunning aura. In the plug, she walks through an alley showered with petals towards love interest Geoff Eigenmann (Fernando Jose).

Together, they make a promising pair that befits romance in its finest. This will be airing in July.

Meanwhile, Kapuso primetime superstar Marian Rivera soars to even unimaginable heights while clad in a wonder two-piece costume as Darna.

Marian was handpicked by the Network to revive the all-time favorite comics character, who is a favorite among the younger crowd of viewers.

The highly-acclaimed Survivor Philippines carries on its second season this August -- still with A-1 host Paolo Bediones, while the first season proved to be action-packed and drama-stricken. The upcoming one looks even grander.

Paolo gets his unusual high as the torch bearer for the next season. He ushers the chosen castaways, brims with action, and boards a helicopter to tease Survivor fanatics.

Meanwhile, Kapuso's charm Dingdong Dantes stands as the male opposite in Stairway to Heaven. He goes through a carnival of thoughts, but remains hopeful in the game of love.

Telebabad's pride Richard Gutierrez is the male lead in Full House. Away from his usual hype for action, this one finds him thrilled for family, love, and a long lasting relationship.

The omnibus plug is directed by GMA AVP for Post Production Operations Paul Ticzon. Multi-awarded cinematographer and GMA VP for Post Production Ding Achacoso is the director of photography, while Vince Gealogo served as assistant director. Ingrid Navarro from GMA Post stood as producer.

The campaign was conceptualized by the creative team of GMA's Program Support led by GMA VP for Program Support Regie Bautista, project manager Hasmin Marable, associate creative director Dino Garcia, copywriter BJ Camaya, and art director Reybert Ramos.

Source: Sunstar Daily