‘Love Life. Love Q’

Author: Malaya
Column: Entertainment

Q Channel 11’s brand-new station ID is all about love.

Filmed in two days on two locations (Timberland Heights and Bonifacio High Street), the new station ID explores the theme "Love Life. Love Q."

Q talents including Jessica Soho of "Reunions"; Lucy Torres-Gomez, Wilma Doesnt and Grace Lee of "The Sweet Life"; Pia Arcanghel and Connie Sison of "Doqmentaries"; Heart Evangelista and Schinina Juban of "Fashionistas By Heart"; Rovilson Fernandez of "Ang Pinaka"; Drew Arellano of "Balikbayan"; Tessa Prieto-Valdes, Aissa Gonzalez, Marilen Faustino-Montenegro and

Tristan Jovellana of "House Life"; Ivan Mayrina of "The Beat"; Issa Litton of "Secrets of the Masters"; Paolo Abrera of "Chances Are"; Andi Manzano and Andy Smith of "Q Tube"; Kat Alano and Maggie Wilson of "Fit & Fab"; Chef Rosebud Benitez of "Quickfire"; Sam Oh and Tim Yap of "Events Incorporated"; Chef Jackie Ang-Po of "True Confections"; and the kids of "Kids on Q" took part in different vignettes showing different loves.

GMA AVP/Creative Director for Creative Services (QTV) Lots Topacio explained, "Q is a station for women. Love is of primary importance to women. And we don’t just mean romantic love. In general, women get attached or involved in a special way with things important to them."

"Love Life," according to Topacio, also represents an advocacy and attitude about life that Q espouses: that of appreciating everything life has to offer.

Asked during breaks on the shoot about the things that they love, some Q talents shared their thoughts. "Tamang tama ‘yung pinagawa sa akin kasi I really love reading," Jessica Soho said of her library scene. "Reading is my down time. It relaxes me, it frees my mind from work."

"I love life. I just love to do my thing," Issa Litton said. She also clearly loves working at Q. "It’s like being in one big happy family, we help each other out, we have fun. And the staff really takes care of you, very maalaga."

Heart, in turn, had a quick answer when asked about one of the things she loves in her life. "I cannot live without my dogs. I’m a dog fanatic. My dogs give me so much comfort. They also inspire me to do good, to be good, to always be caring."

Project manager Ayee Villa-Moya said of the Station ID’s idea and execution, "We want the viewers to be able to say as they see the new Station ID, ‘I’m that kind of woman!’ Q really knows me. And the station has the kind of shows I want to watch – a balance of lifestyle programs with the local flavor and Hollywood entertainment, cooking shows that know exactly what I need, award-winning news programs, relevant and very interesting public affairs shows."

The brand new Station ID is just the start-off point for more things to love. Right after its premiere, many other TV/ cinema promotions, print ads, billboards, and collaterals, as well as exciting on-ground events for viewers to enjoy will be launched.

Source: Malaya

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