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| Persuading erring TV shows to really mend their waysColumn: Viewfinder Editor's Note: Published on page A3-2 of the April 29, 2005 issue of the Philippine Daily Inquirer VIEWERS who hate the way that local show biz talk shows have polluted the television screen are heartened by reports that a leading advertising agency has decided to temporarily stop supporting those erring programs with commercials. If the agency's move starts a trend, it'll send out a message that most TV people won't be able to ignore. "Free" television lives and thrives on the income it generates from advertising, so when that source of income dries up, that's a big deal-and persuasion strong enough for erring shows to really mend their ways. All too often, however, remedial measures aren't sweeping enough, or lose steam and resolve after some months. So, reformists have their work cut out for them to convince TV people to really clean up their act-on a permanent basis. Local noontime shows are a good example of this. When criticism against their excesses reach fever pitch, skimpy costumes are augmented, "naughty" hosts stop fooling around, female guests aren't treated like sex objects-but only until the critics start looking the other way. Then, all of the shows' excessive and irresponsible element return-with a vengeance-until the criticism starts mounting again, and the cynical rigodon plays itself out all over again. What will it take to convince erring TV people that their wild and wooly days of irresponsible fun and games are permanently over? Simply put, people who want to clean up the TV screen have to see the task as an unending effort-and never, ever, let down their guard. 'Smallville' SEASON Four of "Smallville" on Studio 23 began telecasting last Tuesday at 9:10 p.m., with its episode titled "Crusade." In the season opener, Lois Lane, the Man of Steel's once and future love, made her long-awaited debut. She did so in a most unexpected manner-nearly running over a naked, amnesiac Clark Kent (Tom Welling) in the middle of a Kansas cornfield. Lois Lane is played in the series by Erica Durance. 'Ikaw ang Lahat sa Akin' ABS-CBN's new teleserye stars Claudine Barretto, John Lloyd Cruz, Bea Alonzo, Diether Ocampo, Angelica dela Cruz and Shaina Magdayao. The romantic drama is co-directed by Eric Reyes and Jerome Pobocan. Major roles will also be played by acclaimed actors Hilda Koronel, Tirso Cruz III, Jaclyn Jose, Noni Buencamino and Carmi Martin. Other regulars are Kathleen Hermosa, Vanna Garcia, Marla Boyd and Glaiza de Castro. Raphael Martinez, Kiko Matos and DM Sevilla are cast as Shaina's suitors. Feedback FROM Elgin Arambulo of Pasay City: "Reformists who want to clean up the broadcast media shouldn't limit themselves to TV.. Radio has its share of excesses, including scandalous gossip, unfounded rumors, some self-styled commentators' rash and biased opinions, songs with lewd lyrics, etc. Attention, please." ShowReal Asia 2 Awards ASIAN documentary filmmakers will gather in Singapore for the National Geographic Channel ShowReal Asia 2 Awards and public screening of its new season on April 29 at the Fort Canning Green. Awards will be presented for these categories: Best Film, Director, Cinematography, Editing and Most Innovative Documentary. ShowReal Asia is a collaboration between NGC and Singapore's Economic Development Board. The partnership's first season of programs in 2003 received numerous international accolades, including the 2004 Asian Television Awards' Best Documentary trophy. Other honors were garnered at the Australian Cinematographer's Society Awards, New York Festival and Jackson Hole Wildlife Film Festival. Among the works to be screened on April 29 include excerpts from the wild world of Japanese Shock Boys, Thai snake fighting, the world's busiest fort, and a witch-hunt in India. These award-winning documentaries will be aired on NGC every Wednesday from May 4 to 13. Rachelle Ann Go SINGING champion Rachelle Ann Go's first big solo show, "The Ultimate Champion," will be staged tonight at the Aliw Theater in Pasay City. Call 9115555. Now available is a special concert edition of Rachelle Ann's album, "Don't Cry Out Loud." It contains the "Rachelle Ann Go" CD, a bonus VCD with the music videos of her singles ("Through the Rain," "Don't Cry Out Loud," "Love of my Life," and "You and Me") and a dance remix of "Don't Cry Out Loud" and "We Are One People." 'Love You, Hate You...' THE LAST performance of "Love You, Hate You, Love You" will be staged tonight at Merk's, Greenbelt 3. The intimate musical revue about love in all its dizzying manifestations and contradictions topbills the unbeatable musical-theater, concert and club performing tandem of Isay Alvarez and Robert Seña. Call 7574720. Viewing treats on AXN THIS Friday at 8:30 p.m. on the AXN channel, the new entertainment news and features show, "E Buzz," regales viewers with the latest developments in the exciting world of show business. And at 10:30 p.m. on Saturday, don't miss the film "Crazy in Alabama," starring Melanie Griffith, and directed by her husband, Antonio Banderas. Yes, the Latin hunk is putting on his directorial hat for this venture, a pet project that he's been planning to do for years now. Movies on TV ON HBO, April 28 at 12:50 p.m., "Changing Lanes." 4 p.m., "She's Having a Baby." 9 p.m., "Mystic River." April 29 at 6 p.m., "The Secret Life of Zooey." On Cinemax, April 28 at 6:30 a.m., "S1m One." 9 p.m., "Poodle Springs." April 29 at 6:50 p.m., "A League of their Own." Kuh Ledesma at the Movies ALL Fridays and Saturdays of May at the Captain's Bar of the Mandarin Oriental Hotel, Kuh Ledesma marks her 25th year in the music business with a special show, "The Songs That Made the Movies." Call 7210635. In the intimate but exciting concert, Kuh reprises some of the most beautiful and memorable movie theme songs. She will be joined by Jake Macapagal, Lana Jalosjos, Sheila Valderama, with Rey Cristobal as musical director. Inspired direction is by Leo Rialp. Source: Philippine Daily Inquirer |
