Apr 18
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Randy, Raymond, Gino & Louie in 'Greatest Hits of the '80s'

Author: People's Tonight

MOST people know Viva (recently re-named Viva Com) as a company that produces movies, albums and TV shows.

It also manages some of the brightest and busiest talents in showbiz, like Anne Curtis, Sarah Geronimo, Rufa Mae Quinto, Rachelle Ann Go, Riza Santos and Mark Bautista.

On top of that, Viva — through its subsidiary, Viva Concerts and Events — has also produced some of the biggest concerts featuring top local and foreign groups and artists.

To date, it is the only local production company actively and consistently engaged in the business of mounting both local and foreign concerts.

The Company produces shows almost on a monthly basis. In fact, they kicked off 2008 with the much-awaited Manila debut of alt-rock band My Chemical Romance at the Fort Bonifacio open field last January.

The sold-out affair was followed in February by Ol 4 Luv with Sarah, Rachelle Ann, Erik Santos and Christian Bautista.

Then in March, it was the turn of pop-rock group Maroon 5, topbilled by frontman Adam Levine, to rock the Araneta Coliseum.

Recently, the Golden Divas Pilita Corrales, Carmen Soriano and Carmen Pateña got together for a special reunion concert that brought back the golden age of Pinoy music.

One of the most successful concerts of 2008, the Golden Divas will soon be undertaking a foreign concert tour, but will first have a repeat before leaving for the U. S.

Viva Concerts and Events can also claim the distinction of having worked with some of the biggest artists in the country. It has produced shows for Regine Velasquez, Zsa Zsa Padilla, Lani Misalucha, Jaya, Freestyle and the Greatest Hits series featuring the musical idols of the '70s: Rico J. Puno, Hajji Alejandro, Nonoy Zuñiga, Marco Sison and Rey Valera.

It was also Viva Concerts and Events that brought in some of the biggest foreign acts in past years: Paul Anka, Engelbert Humperdinck, The Stylistics, Backstreet Boys, Westlife, II Divo, Avril Lavigne and Simple Plan and the internationally-famous rap and hip-hop group The Black Eyed Peas.

Soon, it will give local and foreign music-lovers a double treat when it stages two concerts this May.

First up will be the Greatest Hits of the '80s featuring Randy Santiago, Raymond Lauchengco, Gino Padilla and Louie Heredia at the Music Museum on May 16 and 17.

Then there's the Manila concert of singer-songwriter James Blunt, who popularized the hit song You're Beautiful, on May 19 at the Araneta Coliseum.

Source: People's Tonight