Scents, skin and stars galore

Author: Resty Vergara
Column: Eye Catcher

The latest fragrances bearing the signature of actor John Lloyd Cruz, newest endorser of Joel Cruz Signatures Perfume, were launched recently at the Skydome, SM City North Edsa, together with five other celebrities. Tagged as the "Lord of Scents," Filipino entrepreneur Joel Cruz, owner of Joel Cruz Signatures and Aficionado Germany Perfume, was excited about the product launch.

The John Lloyd Cruz line for Joel Cruz Signatures features for the first time an endorser with two opposite gender fragrances in a single endorsement. The two eau de toilettes are Like Him, a male scent that highlights all the positive and admirable masculine qualities of John Lloyd, more as a person than a celebrity; and Like Her, a female scent that will arouse the interest of Lloydie in a woman, making him look twice.

Another new JCS family member Alfred Vargas endorses a deodorant that whitens the skin, an antiperspirant that gives non-sticky feeling. He’s also presenting a niche product, the first of its kind in the Philippines (no other company has it yet): The men’s intimate spray. In solid black, very masculine, easy-to-grip canister, it exudes a certain sexiness. Used after taking a bath, it will make one smell good the whole day. It is anti-bacterial and also edible. It works like a deodorant for the genitalia.

Dennis Trillo also introduces another niche product: Colored hair — washable, easy-to-remove. It comes in two colors so one can easily change the color of his hair to suit his mood. Dennis also has a new car perfume, being known to like cars and taking good care of them by keeping them very clean and smelling good like him.

New JCS endorser Pauleen Luna has a collection of bath and body products that are free of harmful chemicals-shampoos and conditioners with fruity scents, giving one a refreshing feeling. JCS considers these as vitamins for the hair and skin.

Pauleen has short hair, but it’s very healthy, beautiful and shiny. Her skin is soft and even-toned because of JCS Shower Bath Gel. She also carries the home fragrance line, linen spray and home fragrance oil. She endorses an intimates spray for women. She also has her own scent line under JCS.

Another new JCS celebrity-endorser, singer Ronnie Liang, has a sunblock that contains giga-white as whitening agent and antioxidants and can be used on the face. He also has his own perfume, the scent of which he personally chose.

New heartthrob Ejay Falcon has a perfume under his name, the scent of which is his own choice, just like the other celebrity endorsers.

The Joel Cruz Signature lines may be a little bit high-end, but the company has a promo for budget-conscious consumers. Just bring the empty containers to any branch and get a discount on the next purchase.

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Fashion forward with Raoul

Premier retailer Stores Specialists Inc. presented Raoul and 40 of its latest ensembles in a fashion show at the Greenbelt 5 Fashion Walk. Out to welcome the Raoul man and woman were the city’s fashion mavens, who were rewarded with an exclusive preview of the new collection.

The event was led by SSI executive vice president Anton Huang together with Raoul’s creative directors from Singapore, Douglas and Odile Benjamin. They were joined by Ayala Land Inc. president and COO Fernando Zobel with wife Kit, Donnie and Crickette Tantoco, Max and Zelda Kienle, Margarita Delgado and Barbara Aboitiz, to name a few. Also spotted were stylephiles Kathy and Mike Huang, Divine Lee, Stephanie Zuburi, Mai and David Kaufman, Macky and Camille Mathay, Steph Kienle, Raymond Gutierrez and more.

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A wonderland at the Marina

Blissful tranquility lies a few minutes from the hustle and bustle of the Metro. This place aims to provide all the creature comforts of life that’s also a comfort to the budget. Who would have thought that the recent celebration of the opening of two model units would inspire and enchant guests when the scene was akin to the filming of a modern version of the classic film Alice in Wonderland?

Because Alice, played by the lovely hardworking Lakefront head for Sales and Marketing Nova Nova I, who was garbed in a marine blue costume, couldn’t have done it any better. Together with the anthropomorphic creatures like the Mad Hatter, the Cheshire Cat, the White Rabbit and Crown Asia chief operating officer Mary Lee Sadiasa as the Queen of Hearts, they all ended up safely home at the wonderland enclave of Marina Heights in Lakefront City.

It was another brilliantly executed creative event of Crown Asia, a subsidiary of real estate giant Vista Land and Lifescapes Inc. Noticeably enthralled homeowners, future Marina Heights residents and special guests gathered round to witness a fantastic fairy tale celebration of the grand blessing of two model units named Lladro and Calista Duette of Marina Heights.

Aside from its highly accessible address, between the Makati CBD, The Fort, Ortigas and Alabang, the 3.6-hectare masterplanned Marina Heights is a development where only 170 beautifully designed, Neo-Victorian-inspired homes and lots are offered.

Source: The Daily Tribune

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