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| ABC 5Associated Broadcasting Company Frequency: Terrestrial In October, 2003, ABC was acquired by a group led by businessman Antonio O. Cojuangco, former Chairman of the Philippine Long Distance Telephone Company (PLDT) and owner of Dream Satellite Broadcasting and Bank of Commerce, among others. Cojuangco, popularly known as Tonyboy, who serves as President and Chief Executive Officer, envisions a network that’s “strong on news and public affairs, provides high quality entertainment and serves as an effective tool with which to shape and mold a country’s ethical values and moral fiber.” A whole lot of changes have been happening and happening fast as ABC reinvents itself and takes on the challenge of revolutionizing the broadcast landscape. ABC’s new management team is laying the groundwork for a highly-competitive cutting-edge television station along a modernization plan expected to be completed by 2005 at a cost of over a billion pesos. Top priority is optimum coverage and TV signal reception. To achieve this, ABC will boost its transmission power and establish new sites in strategic parts of the country. Coverage is also being augmented through affiliations and through synergy with its sister company, DREAM Broadcasting. ABC also aims to reach audiences in America via its Mabuhay Channel. ABC’s corporate vision and mission have been realigned to match the new owners’ philosophy. The organization is restructuring and expanding to meet new demands and challenges. Its programming is evolving along its avowed goal of providing a true alternative to predictable, undifferentiated program fare. Under the new owners and management, ABC is determined to challenge the dominance of the broadcast industry leaders. A Cut Above The Rest In a short span of nine years, amid escalating network wars, ABC has made its mark. Fueled by its pioneering and indomitable spirit, ABC has proudly established many firsts in the Philippine broadcast industry, progressively expanded its reach, and blazed new broadcast trails to place itself a cut above the rest. As it moves forward in the 21st century, ABC keeps abreast with rapid advances in technology. Even as it aspires to be at par regionally - even globally - it continues to lead the way in reflecting the rich Filipino cultural values and heritage. As an instrument for service and agent of change, ABC strives to remain attuned to the needs of discerning audiences, and to sustain the highest levels of productivity, efficiency, and creativity which have always been its driving force. Provincial Stations & Affiliates In rapid succession, ABC has established provincial stations and cable TV affiliates countrywide. At present, ABC has fifteen (15) television stations, including ABC 5 Manila. Five are ABC-owned stations -- ABC 2 Davao, ABC 21 Cebu, ABC 28 Baguio, ABC 2 Laoag, and ABC 5 Manila. The rest are affiliates. ABC affiliated with DZGB-TV5 Naga on January 30, 1992, and with DXGB-TV11 Zamboanga on November 2, 1992. ABC 21 in Cebu City started in December, 1992. ABC affiliated with DXHB-TV8 Cagayan de Oro on January 16, 1993. On July 5, 1993 ABC 28 in Baguio started to operate and ABC 2 Davao commenced regular commercial telecast. ABC affiliated with DWGB-TV6 Legaspi on July 7, 1995, followed by DWCB-TV11 Sorsogon on August 1, 1995. To cover the north, ABC inaugurated ABC 2 Laoag in January, 1997. ABC-TV Stations Nationwide:
ABC Radio Stations Nationwide:
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