Apr 20
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Net 25

New Era Television

Frequency: UHF
Country: Philippines
Launched: July 27, 1999 (Tuesday)

Geographic Coverage

NET 25 is a free TV channel. It is on Channel 25 on terrestial TV and is carried by major cable operators in the country led by Skycable (Channel 62 or 70), Home (Channel 55) and Destiny (Channel 41). It is now aired by 416 cable operators nationwide via the Mabuhay Aguila 2 satellite and re-transmitted through the DTH system of Dream Broadcasting Corporation (Channel 18). Beamed by PanAmSat, NET 25 reaches TV audiences in the East Coast, United States and Hawaii and the whole of Asia including Japan, Hong Kong, Taiwan, China as well as Australia.

The network is backed up by Eagle Broadcasting Corporation's six radio stations namely:

  • DZEC 1062 Manila
  • DWDM 95.5 Manila
  • DZEL Lucena
  • DWIN Dagupan
  • DYFX Cebu
  • DXED Davao

Technical Capabilities

Capable of 120 kilowatts of transmitter power (for a total of 7,896 kilowatts ERP), NET 25 boasts of the Philippines' first trilon TV tower that soars to an impressive 907 feet above sea level. This makes it one of the tallest and most imposing structures in Metro Manila. A state-of-the-art JAMPRO 48-panel antenna and two 60 kw ACRODYNE transmitters complete the tower package. NET 25 also boasts of an all-digital production facility complete with studios and editing suites for in-house and post-productions.

Programming

In its effort to bring a unique TV viewing experience, NET 25 focuses on informative and educational shows. Hence, the tagline Feed Your Mind. It aims to provide the following program genre to its market: news and information, modern living, arts and culture, modern entertainment and information technology.

With its initial partnership with TechTV, NET 25 was branded as the country's first and only e-channel, the only television station that is devoted to providing information and entertainment on computing, internet, and information technology. With its current programs like Fresh Gear, Extended Play, NET Café, Next Step, Computer Chronicle and Audio File, NET 25 remains to be the country's premier TV network that is dedicated to the developments in the world of IT. Its station-produced program Convergence is the consistent No. 1 IT show in the Philippines.

Today, NET 25 aims to offer programs that address the viewers' needs whether they are @work, @play, @home, @ school and in need of service. With this strategy, NET 25 is committed to providing wholesome entertainment to all the members of the family.

The station-produced programs of NET 25 cater to the wide cross section of the Philippine society, from ABC to E. Liwanagin Natin, Con Todos Recados, and the NET 25 Report (Filipino newscast) cater to the masses while Convergence and NET 25 World Report (English newscast) serve the more upscale viewers.

Consistently earning significant viewers are NET 25's canned shows which are centered on lifestyle, crafts and travel such as Our House, Pilot Guides (formerly Lonely Planet) and House Calls. Its music video program called PLAY! earns the most number of viewers both in the total number of individuals and households viewing.

Milestones

Anak TV Seal

Recognizing the values-centered positioning of the station, the SouthEast Foundation for Children's Television awarded NET 25's Ocean Girl a special citation called ANAK TV Seal. It is an unprecedented stamp of good housekeeping that is bestowed on TV programs deemed by the public as worthy of support by Filipino families and of patronage by education, business and religious sectors.

Competing with the two largest TV networks, namely, ABS-CBN and GMA 7 with eight winners each, NET 25 was awarded this year with seven winners of the ANAK TV Seal 2002. The winning TV shows are Zoboomafoo, Pilot Guides, Convergence, Our House, Ocean Girl, New Yankee Workshop and House Calls.

Channel Share

Based on the latest AGB Ratings Survey (September 8-14) commissioned by the Philippine Television Research Council (TVRC), NET 25's channel share (based on individuals viewing) is ranked number 3 in the UHF Band and number 8 overall.

Based on the Ratings, majority of NET 25's viewers belong to the broad C market followed by upper C, DE and the AB markets.

Most of NET 25's existing audience come from the 13-19 and 30-39 age brackets.