TV Acronyms

AAAA: American Association of Advertising Agencies
ADS: Alternate Delivery Systems
AFTRA: American Federation of Television and Radio Artists
AMOL: Automated Measurement of Lineups
ARF: Advertising Research Foundation
AWRT: American Women in Radio and Television
BDI: Brand Development Index
CATV: Cable Television
CC: Closed Captioned
CDI: Category Development Index
CPM: Cost Per Thousand
CPP: Cost-Per-Rating Point
CUME: Cumulative Audience
DBS: Direct Broadcast Satellite
DMA: Designated Market Area
DT: Digital TV
DVD: Digital Versatile Disk
DVR: Digital Video Recorder
EBS: Emergency Broadcast System
EDI: Electronic Data Interchange
FCC: Federal Communications Commission
GRP: Gross Rating Point
HD-DVD: High Definition DVD
HDTV: High Definition Television
HUT: Households Using Television
LCD: Liquid Crystal Display
LD: Laser Disc
LMA: Local Marketing Agreement
LPM: Local People Meter
NAB: National Association of Broadcasters
NAD: National Audience Demographics Report
NATPE: National Association of Television Program Executives
NMR: Nielsen Media Research
NSI: Nielsen Station Index
NTI: Nielsen Television Index
NUTAM: National Urban Television Audience Measurement
PBS: Public Broadcasting Service
PPM: Personal People Meter
PPV: Pay-Per-View
PSA: Public Service Announcement
PUT: Persons Using Television
PVR: Personal Video Recorder
ROI: Return on Investment
ROS: Run-Of-Schedule
SDTV: Standard Definition Television
SMATV: Satellite Master Antenna Television
TSA: Total Survey Area
TVC: Television Commercial
TVS DVD: Total Viewing Source DVD
UE: Universe Estimate
UHF: Ultra High Frequency
VHF: Very High Frequency
VOD: Video On-Demand
VPVH: Viewers Per Viewing Household